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yuuyen coffee - branding
YUUYEN your lazy-day coffee spot. We're not fancy. We're just obsessed with good coffee. Our space? Cozy like your living room, minus the weird roommates. Come alone, come hungover, come for the playlist + no one's judging. We keep it real. We keep it chill.
Bitter? Hell yeah.
But smoother than your ex.
HEX
#F0EBE2
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#000000
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#1D8296
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#C7652A
corporate colors
standard typography
I translate branding into social media planning, from mood & tone setting to developing Yuuyen's online marketing strategy.
a static 12-grid instagram strategy
shoot
In this photoshoot, my goal was to encapsulate the essence of "home", carefully implicating mood, tone, set styling to show the identity of the brand.
roles :
creative director
art director
set stylist
key visual
futuristicmetallic
glow
credits
photographer
special thanks
@ar_lhao
yuuyen team
more works
![IMG_06jj]66 2](https://static.wixstatic.com/media/d872b2_8415f86b1540448786d930cc03c970ca~mv2.jpg/v1/fill/w_980,h_1470,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/d872b2_8415f86b1540448786d930cc03c970ca~mv2.jpg)
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