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Mitr "FÚ YI" collection - visuals

project in 2025
We led the creative direction and designed the visual identity for Mitr's Fú Yī collection, overseeing everything from typography selection to casting and shoot direction. Our goal was to present a fresh take on Chinese New Year, blending playful set styling with evocative photography. 
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Artboard 18_edited.jpg
fu-yi-campaign.jpg
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Artboard 4 (2).jpg
Artboard 9 (1).jpg
Artboard 7.jpg
Logo-02.png

shoot

For this photoshoot, we set out to capture the everyday lives of Thai-Chinese people in a fun, stylish, and visually compelling way through photography.

roles : 

creative director
art director

set stylist

Props designer
stylist

graphic designer

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S09-1418 1.jpg
key visual
Thai-Chinese
daily life
vibrant
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ezgif-5c2d47dee855b7.gif
Artboard 7 copy.jpg
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credits
photographer

assistant, graphic & video editor
retouch & graphic

producer

special thanks
 
@teampatumnakul

Grim Jittanat
Soross

Beam Primpraew

Mitr Team
@lleejan and team

 
more works
 
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