project in 2024

We led the Creative Direction and designed the visual elements for Mitr's 'Dear, Home' collection. From typography to casting and directing the shoot, our goal was to imbue the brand with a nostalgic charm and a warm, inviting atmosphere, evoking a sense of romance and sweetness in every visual element.

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“Dear Home, Inspired by the tranquil life of a girl living her dream in a charming garden house, this collection encapsulates the essence of laid-back grace. Just like the heartfelt letters our protagonist sends to her beloved friends and family, each garment in the "Dear Home," collection is infused with a sense of nostalgia and connection.

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