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sweet mamma - BRANDING

project in 2021
I led the Branding and Creative Direction for Sweet Mamma, a Bangkok-based traditional European dessert shop. My vision was to build the brand to embody the essence of "homemade" in vintage ways.
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corporate colors
standard typography

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I translate branding into social media planning, from mood & tone setting to developing Sweet Mamma's online marketing strategy.

12-grid instagram style guide

shoot

This photo series was captured in the mamma's home, with the purpose of beautifully depicting the mood of 'a labor of love'.

roles : 

creative director
art director
prop and food stylist

photographer

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key visual
homemade
European
cozy
more works
 
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