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Urban dude's the uncle - shoot

Urban Dude presents The Uncle, This collection is about that energy.

บ้านธรรมดา but the fit is not. ชีวิตบ้านๆ but the attitude is premium.

He wakes up in a house that still smells like ปลาเค็ม and Tiger Balm,

plastic chairs, faded tiles, auntie screaming from the kitchen but he steps out like he owns a damn silk empire.

roles : 

creative director
art director

stylist

set stylist/design

ud uncle campaign 1.2.jpg
ud uncle campaign 2.jpg
ud uncle campaign 3.1.jpg
31-11_edited.jpg
31-1.jpg
PRODCUT-104.jpg
28-1.jpg
1-2.jpg
key visual

lower middle class set up

rich attitude

vibrant

irony of "well-dressed"

26-5.jpg
26-4.jpg
26-1.jpg
26-2.jpg
credits
photographer

models

special thanks




 
@panasannpattanakulchai                        Paul Walker
Urban Dude 




 
more works
 
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