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Mitr "surf soul" collection - visuals

project in 2023
We led the Creative Direction and designed the visual elements for Mitr's 'Surf Soul' collection. From typography to casting and directing the shoot, our goal was to infuse the brand with a fresh, vibrant energy, evoking a sense of fun and liveliness in every aspect of the visuals.
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"Surf Soul" collection inspired by a group of best friends who live for the thrill of surfing and endless activities, where every piece is a nod to friendship, adventure, and the carefree spirit of surf culture. Surf into the wardrobe that celebrates ‘you’ - because being a normal girl is great, but being a Surf Girl is simply cooler!

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sunset.jpg
ss1.gif
ss3.gif
ss2.gif

shoot

In this photoshoot, our goal was to infuse the brand with a fresh, vibrant energy, evoking a sense of fun and liveliness in every aspect of the visuals.

roles : 

creative director
art director
stylist

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key visual
sunny
lively
active
credits
photographer
models


assistant, graphic & video editor
retouch & graphic
producer

special thanks
 
@gumbert.gumbert @andrey_evgeni4
@leilanatasha
@aminah_ada_
@patra_b
Grim Jittanat
Mee Naranya
Beam Primpraew

Mitr Team

 
more works
 
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