I led the Creative Direction and designed the visual elements for Mitr's '90s Blues' collection. From typography to casting and directing the shoot, my goal was to imbue the brand with a nostalgic 90s sense in every visual element.

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"90s Blues", Inspired by the iconic spirit of the '90s, each piece is a testament to individuality and femininity, designed to empower the modern woman to stay true to herself while exuding effortless style. Crafted from the finest denim, our collection resonates with the spirit of the '90s, channeling its iconic style with a contemporary twist. From the classic denim vest to the flared trousers that hug your curves just right, each garment is designed to empower and inspire.

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